mini cases - 832 Words

Mini Cases in Movement Disorders Mona Dalzon Case 1 Kenny Kenny is a teenager who has experienced uncontrollable bodily and facial movements, various uncontrolled vocalizations, and other compulsions such as excessive hand washing and wringing. He has been treated with Clonidine, Haldol, pimozide and buspirone. This patient was diagnosed with Tourette’s Syndrome. Clonidine is a vasodilator that allows for blood to flow more easily to the brain. This lowers blood pressure and helps treat the tics the patient experiences(1). Haldol and Pimozide are antipsychotics that blocks dopamine receptors in the brain. This would help treat the compulsive behaviors (2). Buspirone is used to treat anxiety disorders. It binds to serotonin receptors in†¦show more content†¦Riluzole is believed to work to reduce the damage to motor neurons through a decrease in the release of gultamate. As well, physical and speech therapy were recommended. Case 3---- Alice Alice is an 18 year old female with a long history of drug use with a recent focus on inhaling paint fumes containing toluene. When tested, she was unable to complete sobriety tests. She walks with a broad ataxic gait, her eye movements show abnormalities, her hands tremble when sheShow MoreRelatedMarketing Case Study: Study of Bmw - Mini in Reference with the Malaysia Automotive Market4338 Words   |  18 PagesASSIGNMENT MARKETING CASE STUDY: STUDY OF BMW - MINI IN REFERENCE WITH THE MALAYSIA AUTOMOTIVE MARKET TREND Sarah Zakariah Student ID : 0011vmvm0312 This assignment is an overview of the MINI brand and how it is relevant to the current Malaysia Automotive Market by using the Marketing Model / Tool ; Ansof Matrix and Marketing Mix of seven Ps (7Ps). TABLE OF CONTENT PAGE NO. 1. EXECUTIVE SUMMARY 2. MINI PRODUCT DNA 3. MINI MARKET POSITION AND SEGMENTATION 4. MINI : ANALYSING THE MALAYSIARead MoreFour Mini Case Studies in Entrepreneurship4020 Words   |  17 PagesCase Studies   Engineering  Subject  Centre  Case  Studies:   Four  Mini  Case  Studies  in   Entrepreneurship   February  2006 Authorship   These  case  studies  were  commissioned  by  the  Engineering  Subject  Centre  and  were  written   by:  · Liz  Read,  Development  Manager  for  Enterprise  and  Entrepreneurship  (Students)  at   Coventry  University   Edited  by  Engineering  Subject  Centre  staff.   Published  by  The  Higher  Education  Academy  Ã‚ ­Ã‚  Engineering  Subject  Centre   ISBN  978 ­1 ­904804 ­43 ­7    ©Ã‚  2006  The  Higher  Education  Academy  Ã‚ ­Ã‚  Engineering  Subject  CentreRead MoreMini Case1464 Words   |  6 PagesMini Mini Case, page 145: 1. How does Ben ´s age affect his decision to get an MBA ? Ben’s age has a big impact on his decision to get an MBA. He already worked about 5 years at Dewey and Leweys and he earns the complete salary as an employee. Now it is up to him whether to invest in a higher degree in order to earn more money in the future or to keep his current job and invest his money in other things. It can be a hard decision for a person who already worked 5 years because in these oneRead MoreMini Case1561 Words   |  7 Pagessolutions manual, or a mix of my work and the books solutions manual. But this is only meant as a solutions guide for you to answer the problem on your own. I recommend doing this with any content you buy online whether from me or from someone else. CASE 13–30 Make or Buy; Utilization of a Constrained Resource [LO1, LO3, LO5]  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Garrison, Noreen Brewer. 13th edition Managerial Accounting. Entire case.TufStuff, Inc., sells a wide range of drums, binsRead MoreMini Case965 Words   |  4 PagesiMINICASE STUDY #2 Unforeseen Opportunity in an Election You are in charge of the advertising staff for Cindy Smith s election campaign. Cindy is trying to prevent the eight term incumbent, Jesse Jones, from getting another term in the U.S. House of Representatives. Cindy decided to run against Jesse because he wrote 150 bad checks in the House banking scandal, voted to not disclose the names of the people involved in the scandal, and voted to give himself a substantial pay raise at taxpayers’Read MoreMini Cooper4979 Words   |  20 Pageswhich organisations reach their target audiences or it is an â€Å"audience-centred activity† (Fill, 2005, p.9). This report aims to analyse the current marketing communication activities for one of the most recognised brands in the UK and the world, MINI Cooper. The first part includes some background information and after that the report follows the planning framework provided by Fill (2005) including: context analysis for the brand; objectives; communications strategy; communications mix; schedulingRead MoreMini Usa1062 Words   |  5 PagesMINI USA After working together for almost five years, MINI USA’s advertising agency, Scheid, Roberts, and Reicher (SRR) decided to resign the MINI account in order to pursue a larger account with Volkswagen. MINI USA had developed a significant successful client-advertising agency relationship with SRR since the launch of MINI Cooper in USA, and MINI’s advertising had been highly unconventional. For Trudy Hardy, marketing manager for MINI USA, the first challenge was starting over and finding aRead MoreBmw Cross Functional Team - Case Study1191 Words   |  5 Pagesmotorcycle markets. Owns 3 brands: BMW MINI Rolls-Royce Initially an aircraft engine supplier due to World War I at that time in Germany. International ventures began in 1972 when it set up a production plant in South Africa. In 1983, BMW built its first diesel engine. In 1994, it purchased the Rover Group, with the brands Rover, Land Rover, MINI MG. In 1998, it purchased Rolls-Royce. In 2000, it sold Rover, Land Rover MG, but retained MINI. Helmut Panke become CEO in 2001Read MoreMktg Creative Brief1854 Words   |  8 PagesMini Cooper Creative Brief Introduction Mini is a British automotive brand owned by BMW. It made its debut in the year 1959. From that time to today Mini has achieved a great reputation within the market. The Classic Mini, which is the original design-to-space concept, influenced generations of car makers with its transversal placed engine which enables space saving. New Mini models also live up to its characteristics as a small city car that creates space inside and saves space outsideRead MoreGolden City Miniature Golf2558 Words   |  11 PagesGolden City Miniature Golf Case Study The partners must do additional analysis prior to determining if they should invest in a new miniature golf venture in Golden City. Before establishing marketing objectives, advertising and promotional programs, plans for addressing demand fluctuations and considering alternate locations, they must determine if they can generate sufficient sales to fund operations. They have done market research which provides a good baseline for establishing the demand,

Porters Five Force Analysis Report - Free Essay Example

Sample details Pages: 4 Words: 1263 Downloads: 1 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Did you like this example? 1. Introduction: The idea for this report is to analyze and recommend the plan for the realization of a tactical strategic management for the organization that is dedicated to the deduction of key strategic plans that are to be managed and effectively mandated under the principle norms of realization for the chosen industry which as of the case is a luxury bag manufacturer. The idea is to implement the five forces model that was proposed by porter to design a layout for the strategic implementation of the principles. Don’t waste time! Our writers will create an original "Porters Five Force Analysis Report" essay for you Create order The conjuncture for the report is thereby commemorated under the heads of specific generic categories that enlists the discussions in relevance to the context of the topic. The strategic management is an integral part for the attainment of sustainability in business for any organization. The realization of an effective strategic management system can readily be done as per the standardized norms of management theories and theoretical models which can readily be implemented to survey the environment, both the internal and external of the organization and hence plan a tactical strategy containing the calibration of the key success factors as the idealistic outcomes for the organization. The ideologies are hence calibrated by categorizing the report under the following heads. 2. Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s Five Forces analysis: The first step for the implementation and fabrication of any strategic plan or the management principle by any organization the first and the foremost important thing is a dedicated and efficient market survey with the specific target to figure out the various attributes that are in relevance for finding the fundamental orientations for the market one major type or field of such analysis is the competition survey that can effectively be done by the strategic management theory that goes by the name of porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s five forces analysis (Lee, Kim, Park, 2012), the schematic layout for the porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s five force model can be given in the appendix section which illustrates the topic further. The ideas for the analyses are to be drawn under the following heads as per the situational demand for the case for the luxury bag company. The following are the five forces of analysis that are drawn to mandate the tactical plan for the strategic management of the com pany. 2.1. Competitive buyer force: The section clearly depends on the competitive nature of the buyers, it is often seen that the organization demands the possibility factor to analyze the nature of the buyers. The profitability count for the organization demands the less competent attitude of the buyers. The idea is to iterate the facts related to the extent a buyer can be capable of bargaining or extracting favors from the company. 2.2. Force of substitute products: The idea can be drawn on the fact that research should be conducted for the evaluation of the competent availability of the substitute product. This highly affects the pricing and the quality of the product, and also to some extent helps the realization of the options that are available in the market for the consumers. 2.3. Supplier bargaining force: The idea for analysis is to evaluate the option availability, pricing affectivity and the fractional quality of the suppliers. It has also to be considered that to what extent the company itself has the capability to switch suppliers. This not only incinerates the cross checking of the suppliers but also effectively analyzes the quality of the products and the services that are available in form commodities and commitment of the suppliers. 2.4. Potential force of the new entrants: The idea for this model of analysis the idea is to attain the concept of the facts about the economic scale of production, then the availability of buyerà ¢Ã¢â€š ¬Ã¢â€ž ¢s trust upon the company so that there might be fewer threats owing to the new entrants. The cost and investment to profit detail to figure out the strategic adjustments in the price factor of the products. The effects upon the supply and distribution network are also to be attained. Thus the fields of analysis under this head are discussed. 2.5. Competitive force of Rivalry This is the conjuration of the sensible and healthy competition factor that should ideological reside within the sellers to ensure the proper product development and the growth of the organization as a whole. The rivalry quotient are said to be high in small growing business where usually the organization continue the acts of boosting the marketing through various proactive gestures whereas in the fast growing business opportunities are handed to each and every organization for the high demand and thus growth is ultimately strategized in both the scenarios (Eden Ackermann, 2013). Thus the five forces of competitive analysis are explicitly discussed. 3. Key Factors of success: The analysis had been performed over the luxury bag company and the results are categorically evaluated and now the section recommends the key Success factors for the betterment of the industry (Kumar Ravindran, 2012). The ideas are hence categorized as follows. Firstly, the factor that is applicable is the Manufacturing related factors that readily include the effective principles for quality maintenance since owing to the nature of the industry the idea is certainly to maintain the best quality of the products to appeal to most customers and hence develop a profound trade market for the industry and also gain the trust factor of the buyers. Secondly, the marketing and the branding for the product should be done very carefully. The idea is to accumulate the principle norms of marketing such as the proper launch events and the ideological implications of tactical advertising and branding of the product. This grabs that attention of the people and hence emphasizes on the fina ncial and structural growth of the company. This also provides success against the competition residing in the market. Thirdly, there can also be other factors such as decent after sale services and the tactical support for effective and spontaneous service at the time of purchase. There can also additional factor that includes the proper functioning of the organization and the operational sustainability realization. the concepts of the decent operations and strategic management of inventory and supplies can also contribute to the factor. Finally, the performance of the employees are also the effective way of portraying the realization of the sustainability and organizational stability by the up keep of the performance grade of an efficient and hardworking team of professionals employed under the banner of the company. Thus the key success factors are proactively combined and hence the ideas are readily deduced and depicted in the paragraphs as above. The porterà ¢Ã¢â€š ¬Ã ¢â€ž ¢s attain analyses wields a substantial significance to the results obtained and hence readily helps the analysis and gaining of the results for the company or organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s strategic measures to attain the final acts or steps that can comply with the success of the organization (Hill, Jones, Schilling, 2014). 4. Conclusion: The report is comprised of descriptive deductions with the help of Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s five force model analysis and strategic management we can definitely improve the condition of the organization. For the organization to work efficiently the key factors of success are effectively deduced and depicted. Thus the strategic management has been vindictively established for the development of the organizational behavior. The strategic management is hence a very important factor that readily infuses the technical aspects. The conventional methods are followed and hence the significance of the five forces analysis thus helps out in the establishment of the success factors. Thus the report can be concluded. 6. Appendix: The schematic for five forces model of Porterà ¢Ã¢â€š ¬Ã¢â€ž ¢s Source: https://business-fundas.com/wp-content/uploads/2011/03/Porter-5-forces-model.jpg

Internet Marketing And The Internet Market - 1354 Words

Are you finding it extremely hard to succeed in your internet business? You are up for retirement and internet marketing should have been your retirement plan but you just can t make it work! Well, you are not alone in this. Most people get into internet marketing and online businesses without the right information to help them succeed and make more money to finance their retirement. In fact, only 5% of internet marketers succeed in the industry. You can be part of this successful lot. But first, you need to scrap off what you know about internet marketing, and give a chance for fresh knowledge. Recently, I published an eBook, The Internet Marketing Authority, which wraps up everything you need to know to about the internet marketing business in a meagre 80 plus pages. This book will take you from the very start (when you first think of setting up an online business) and guides you through the legalities, all the way to setting up your business. And you are not done just yet! It helps you face the challenges to come. When your business grows, it shows you how to maintain a steady growth. Is this just amazing or what? Now, I know I got you thinking you can quit your day job right away. Or, you have, and you are thinking how you can get your hands on this life saver. Well, just for staying with me to this point, you get a free audio of the book. Sign up to get free audio instant The Internet Marketing Authority is a unique book that is hard to come by. It targets people whoShow MoreRelatedInternet Marketing : Googles Target Market1975 Words   |  8 Pagesfocusing on keywords, search engine algorithms attempt to â€Å"understand† your content. The latest news of Google’s new RankBrain algorithm is just one example of why the future of SEO will change Internet marketing. Google’s Target Market Before getting into the details of 2016 SEO, it helps to understand Google’s market. Google wants to give a variety of websites to search engine users. It’s important to understand that the search engine user is Google’s customer. Once an SEO is able to identify qualityRead MoreInternet Marketing1291 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass:Read MoreUsing Internet As A Marketing Tool Essay1412 Words   |  6 Pagesvarious online platforms to promote and marketing their products. With the advancement of technology and increased access of the internet by people, the business have taken the opportunity to reach their potential customers through the internet. There are various advantages that accrue to a business entity that uses internet as a marketing tool. The internet marketing has tremendously increased and the businesses that have not embraced internet marketing are missing out on great opportunity (SchibrowskyRead MoreIndia s The Internet Of India Essay1217 Words   |  5 Pages ï  ¶ Indian Scenario The number of Internet users in India is well over 200 million according to a report by the Internet and Mobile Association of India (IAMAI) and IMRB International. The report further finds that more than 50 percent of the urban internet users access internet daily. However, this high frequency usage is not restricted to only the youth and working men; this habit of accessing the internet daily is seen among other demographic segments as well, including older men and non-workingRead MoreInternet Promotion - Advantages and Disadvantages1127 Words   |  5 Pagesfind innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets. In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequatelyRead MoreInternet Promotion : Advantages And Disadvantages Essay1180 Words   |  5 PagesInternet Promotion - Advantages and Disadvantages By Carla Lendor | Submitted On July 23, 2005 Recommend Article Article Comments 3 Print Article Share this article on Facebook 9 Share this article on Twitter 6 Share this article on Google+ 2 Share this article on Linkedin 2 Share this article on StumbleUpon 3 Share this article on Delicious 2 Share this article on Digg 1 Share this article on Reddit 1 Share this article on Pinterest 1 The emergence of globalise trade, increase in foreignRead MoreHow Internet Affects The Current Market1575 Words   |  7 PagesInternet, the most popular word in the twenty first century. It is leading a digital revolution which changes the world. Those changes affect not only basic lifestyles but also the business world. Some users realize that the internet is an important approach to daily communication. However, others view it as a brand new marketing channel, which spreads awareness about promoting their products and services. â€Å"With revenues of about $1.59 trillion a year and growing, the internet is the best place forRead MoreA Study on the Strategic Growth Future Prospect of E -Marketing in India1466 Words   |  6 PagesStrategic growth future prospect of E -Marketing in India Introduction As per research title ‘e-Marketing – The Strategic Growth Future Prospect in India’ is concerned, it can be stated, that ‘this research work is an attempt of contemporary overview of changing face of Marketing in India. E-Marketing is the new face of these changing phenomenaRead MoreInternet Marketing1284 Words   |  6 PagesHND in Business Unit 30: Internet Marketing Unit code: D/601/1102 Assignment Brief LEARNING OUTCOMES On successful completion of this unit a learner will: 1 Understand marketing through the internet 2 Be able to use the internet for promotion using digital marketing communications 3 Be able to produce market research to support customer relationship management 4 Be able to design an internet marketing plan. |Learning outcomes: |Assessment criteria for pass: The learnerRead MoreHow The Internet Has Changed The World852 Words   |  4 Pagestelevision and through print, information has traveled around the world. The Internet has been used for business to have access to the newest information. However, having new product developments and technological advance can help improve business s products and compete with other companies. Since the Internet has become popular, the way small businesses exchange information has changed drastically. Now, because of the Internet, businesses can now email; do online videoconference; document exchange and

Essay On Revenge In Hamlet - 723 Words

Hamlet essay â€Å"An eye for an eye, and a tooth for a tooth† is a widely known statement referring to revenge, though many don’t know the origins of the saying. The thing is, however, is it truly that simple? Or does revenge cause more problems than it solves? In the case of the play Hamlet, written by Shakespeare in the sixteenth century, it could be argued that it changes the way that people would look at revenge and put a spotlight on its complexities. In Hamlets quest for revenge for his father’s death, not only does he accidentally kill Laertes father, causing Laerates to set off on his own journey for revenge; but he leads the woman he loves, Ophelia, into madness due to the death of her father before she sequentially takes her own†¦show more content†¦Ophelia is caught between the Hamlet that she loved, and the one before her. Both her father and brother believe Hamlets infatuation for Ophelia to be impure; that he plans to steal her virginity w ith the promise of marriage, only to leave her alone, and without options for suitable marriage. This is what motivates Polonius to spy on Hamlet, and with the help of Claudius he finds himself in the queens chambers in order to eavesdrop on Hamlets conversation with his mother. Polonius inevitably meets his end, propelling Ophelia into her own bout of insanity that ends with her taking her own life. By killing Polonius, as well as being part of the reason behind Ophelias lunacy, not only has Hamlet essentially killed two innocents in his perusal of revenge; but has labelled a target on his back. Similar to that of Hamlet himself, Laertes does not simply accept the knowledge of his fathers murder, but seeks vengeance. Alongside Claudius, who has his own motivations, Laertes concocts a plan to kill Hamlet in his crusade for retribution. He decides to challenge Hamlet to a duel in fencing wielding a poisoned sword, where just the breaking of the skin will lead to death. Claudius provides a backup plan, wherein the case Hamlet bests Laertes, in celebration he will offer him a chalice filled with poisoned wine in celebration. Their plan is essentially a success, if one only considers the fact that Hamlet does get stabbed by the poisoned sword.Show MoreRelatedEssay on Revenge in Hamlet912 Words   |  4 Pageslanguage. Shakespeare wrote hundreds of pieces, from sonnets to plays. Hamlet is one of his most well-known plays. There isn’t any shortage of revenge in Hamlet, and so that is the theme we’ll be discussing. Hamlet and Laertes are the most obvious character with revenge in their minds, and that’s who we’ll be focusing on throughout the essay. Two months before the beginning of the play, the King Hamlet dies. The King shows himself to two guards, Barnardo and Francisco, atRead MoreDefine Revenge in Hamlet Essays1219 Words   |  5 Pages Revenge is one’s desire to retaliate and get even. Human instincts turn to revenge when loved ones are hurt. But, these misdeeds of taking upon revenge may lead to serious consequences. In William Shakespeare’s tragedy â€Å"Hamlet,† Fortinbras, Hamlet, and Laertes’s each show how their desire for revenge unavoidably leads to tragedy. The loss of their loved ones caused these characters in Hamlet to take action. Young Fortinbras has built an army to get back the lands his father lost to King Hamlet andRead MoreRevenge In Hamlet Essay1900 Words   |  8 PagesHamlet is visited by his father’s ghost who ultimately gives him the task of enacting revenge upon Claudius, but because of his suppressed resentment he clashes with the idea of achieving retribution for his father. In addition â€Å"Sigmund Freud, in a letter to Wilhelm F liess, announced that he had found in his own development all the symptoms of the Oedipus complex and that he was coming to consider â€Å"love of the mother and jealousy of the father† (Faber pg. 79). Hamlets impulsive actions seem to beRead MoreRevenge in Hamlet Essay1152 Words   |  5 PagesIn his play Hamlet, William Shakespeare frequently utilizes the word â€Å"revenge† and images associated with this word in order to illustrate the idea that the pursuit of revenge has caused the downfall of many people. He builds up the idea that revenge causes people to act recklessly through anger rather than reason. In Hamlet, Fortinbras, Laertes and Hamlet all seek to avenge the deaths of their fathers. Hamlet and Laertes manage to avenge their father’s deaths and in doing so, both rely more on theirRead MoreEssay on Revenge in Hamlet892 Words   |  4 PagesRevenge in Hamlet    It is natural human instinct for a son to feel offended over the death of his father.   So is the instance of the two young princes, both spurned by the sudden death of King Hamlet toward destinies of avenging fallen fathers, which emerge to permit comparisons in Shakespeares great tragedy Hamlet.   In the first act of the play Hamlet, Prince of Denmark, and Fortinbras, Prince of Norway, both are fatherless heirs whose uncles occupy the throne of their respected countriesRead More Revenge In Hamlet Essay1109 Words   |  5 Pages Hamlet nbsp;nbsp;nbsp;nbsp;nbsp;Hamlet is a classic example of a tragedy as Hamlet suffers while trying to avenge his fathers death and eventually dies at the end while attempting to do so. Hamlet feels empty without resolution to his fatheramp;#8217;s death and since there is no justice system that is going to reveal the truth about his fatheramp;#8217;s death, he must take it into his own hands. Hamlet delays killing Claudius for a long time after the ghost appears. Hamlet delays hisRead MoreEssay On Revenge In Hamlet1526 Words   |  7 PagesThe Fate of a Prince Revenge. Honor. Those are some of the many things that make the characters in the story of Hamlet tick. There is almost always method to someone’s madness, and there is always a motive behind revenge although it may not be the best option. Sometimes, the man who wants revenge gets so wrapped up in the thought of getting even with a person, they do not realize they are hurting the people around them. It is affecting their lives like poison. Hamlet took the life of an innocentRead MoreHamlet- A Revenge Tragedy Essay705 Words   |  3 Pages Hamlet is one of Shakespeare’s most well-known tragedies. At first glance, it holds all of the common occurrences in a revenge tragedy which include plotting, ghosts, and madness, but its complexity as a story far transcends its functionality as a revenge tragedy. Revenge tragedies are often closely tied to the real or feigned madness in the play. Hamlet is such a complex revenge tragedy because there truly is a question about the sanity of the main character Prince Hamlet. Interestingly enoughRead MoreRevenge Conventions In Hamlet Essay1182 Words   |  5 PagesHamlet is a play written by William Shakespeare that very closely follows the dramatic conventions of revenge in Elizabethan theater. All revenge tragedies originally stemmed from the Greeks, who wrote and performed the first plays. After the Greeks came Seneca who was very influential to all Elizabethan tragedy writers. Seneca who was Roman, basically set all of the ideas and the norms for all revenge play write rs in the Renaissance era including William Shakespeare. The two most famous EnglishRead MoreEssay on Revenge and Vengeance in Shakespeares Hamlet1913 Words   |  8 Pages     Ã‚   Speculation about whether the Shakespearean drama Hamlet satisfies the requirements of an Elizabethan revenge tragedy is discussed in this paper, with considerable critical commentary. Richard A. Lanham in â€Å"Superposed Plays† comments on the lesser revenge tragedy within the greater revenge tragedy of Hamlet: Now there is no doubt about how to read the Laertes play: straight revenge tragedy, to be taken – as I’ve tried to imply in my summary – without solemnity. We are to enjoy the

Marketing Plan Nike Free Essays

string(63) " available online in January 2012 refering to the launch date\." INTERNATIONAL UNIVERSITY COLLEGE Sofia MARKETING PLAN Market entry/grow opportunity for Nike in Bulgaria INDIVIDUAL ASSIGNMENT Coursework in MARKETING Student registration No: 20019402 Program: MBA Lecturer:Dr. V. Blagoev Executive Summary Our approach to developing a market-entry strategy follows a structured process, based on in-depth understanding of all aspects that feed into a commercial launch. We will write a custom essay sample on Marketing Plan Nike or any similar topic only for you Order Now A comprehensive analysis, using market data and market research, allows us to assess all areas affecting Nike’s strategic direction: Current market situation: detailed consumer and business market segmentation and analysis of market drivers will be undertaken to identify the most valuable target segments and underlying reasons for market entry/opportunity. Specific target areas are evaluated to provide key inputs: product, pricing, retail structures, sales and distribution planning – A review of competition: extensive competitive profiling in areas such as positioning, brand, target segments, value proposition, market offer, pricing, customer care, sales distribution, enable assessment of competitors’ strengths and weaknesses Threats and opportunity analysis: analysis of relevant threats and opportunities that the product might face. An internal SWOT highlight areas of valid advantages and disadvantages, providing input to market entry positioning and value pro position – Objectives and issues: description of limitations or possibilities within the current plan that affect objectives to attain or issues that might affect market and segment growth – Identification of marketing strategy: outline of how Nike is to create customer value and the specific of target markets. It is also referred to specific strategies of the marketing mix (4Ps) and how they relate to threats and opportunities. – Action programs: how marketing strategies will be turned into actions – Budgets: shows expected revenue, expected marketing cost and ROI Conclusions from the market analysis together with internal SWOT and identified strategic risk areas form the basis for describing the market entry/opportunity. Contents 1. Executive Summary 2. Current marketing situation 3. Threats and opportunities analysis 4. Objectives and issues 5. Marketing strategy 6. Conclusion REFERENCE I. Current Market Situation 1 Market description Bulgaria isn’t renowned for specialist sports stores. The news for sports goods businesses is generally positive, given Bulgaria’s negative expectations for rapid economic development being one of the poorest members of the EU. Meanwhile, some analysts expect sports clothing and shoes to climb in demand. â€Å"The global economic crisis has not yet significantly affected the sport goods market because when people cannot afford to buy apartments they prefer buying goods such as trainers,† said Kr Tsonov, (Director of Sport Depot). Tsonov said annual turnover of branded sport goods in Bulgaria last year was approximately Euros63 million, relatively small for a population of 7. 5 million people. The figure doesn’t include significant equipment imports from China and Thailand. Germany’s Adidas has some 40% of the market share, with revenues of about Euros 39 million annually. The US Nike and German Puma brands each earn Euros 19 and 13 million over the same period. The Bulgarian sport goods market is still developing. Branded sport clothes and shoes are generally favored sales compared to specialized sport equipment, including that for extreme sports. But the current small volume of sales is the main reason why large international sports chains have yet to enter the market. Currently, specialized sport goods are offered by a large number of retailers, but most dealers have just one store. In Sofia, there are about 20 such stores and countrywide there are around 70. But mass distribution has yet to gain a stronghold. When it does, as large brands seek to leverage growth in untapped territory with franchising deals, the Bulgarian sports market will streak away. The main consumers of Nike products can be divided into the following major segments: proffessional athletes (approximately 65  000); †¢ active amateurs (between 20-55 years of age, 368 728), †¢ students (fashion or trend fostered, approx. 896 734); †¢ young active people (between 15-19 years of age, who practice sport for good body shape or just for health, approx. 220 937) and †¢ people from upscale market (usually earn above the average for the country, who would like to feel comfortable and look good when training, approx. 00  000). (Ministry of physical education and sport, 2011, National Statistical Institute 2011) Professional athletes seek better performance and to reach the best of their potential. Product characteristics include light weight, high innovation and cushion technology. For instance Carl Lewi’s custom-designed pair of golden-colored Nike racing spikes made with Zytel, sources state that each shoe weighed about 94 grams. Active amat eurs and people from upscale market are concerned with low risk of injuries and better performance. Product can be viewed with light weight and cushioning technology. Air Max a renowned running shoe by Nike, specially designed to provide the ultimate in impact protection — reducing shock and distributing pressure, best characterizes the product. (www. footlocker. com/searchresults/keyword:nike+air+max/) Students and young active people have similar traits – comfort and trend. Design and cushioning technology is what the product is aimed for. Good example is the online Nike shop, where you can custom your gear – shoes. http://nikeid. nike. com/nikeid/index. jsp#home In general, Nike’s products are considered to be upscale and versus the competitors the pricing is relative higher. Given that the product prices are realistic Nike is offering to its customers, it is doubtful whether all customers think alike. This may represent a weakness, having in mind the lower output of the economy in Bulgaria. To overcome any future problems, especially in high price line, Nike is open for emerging technologies and heavily invests in innovation towards the development of new products, specifically the Nike Alpha Project, a revolutionary new line of athletic shoes. Nike was negligent in the past towards the mid-to lower-price-point products, which offers another gap for improvement. To better develop competitive position at all price points more resources and time should be dedicated. There is a great potential in the lower price point and these are needs that can meet the specific characteristics of the Bulgarian market. A. J. Almaney, Ph. D. (2000) 1 Product review According to Nike, the following shoe styles will be available online in January 2012 refering to the launch date. You read "Marketing Plan Nike" in category "Papers" Regular follow up or update can be found @NikeStore on Twitter. These styles may also be available  at  authorized Nike retailers or authorized Jordan retailers. |JORDAN | |DATE |STYLE NAME |COLOR |PRICE |STYLE # | |01/07/12 |Air Jordan 8. 0 |Black/Dark Concord-Anthracite-Orion Blue |$150 |467807-009 | |01/11/12 |CP3. V |Black/White-Stealth |$120 |487428-003 | |01/19/12 |Fly Wade II |White/Varsity Red-Black |$145 |479976-101 | | | | | | | |BASKETBALL | |DATE |STYLE NAME |COLOR |PRICE |STYLE # | |01/06/12 |Zoom Kobe VII |White/Black-Concord-Neutral Grey |$180 |488244-100 | | | | | | | |AIR FORCE 1’s NIKE SPORTSWEAR | |DATE |STYLE NAME |COLOR |PRICE |STYLE # | |01/14/12 |Air Force 1 |Black/Black |$90 |488298-007 | |01/14/12 |Air Force 1 |Cargo Khaki/Cargo Khaki |$90 |488298-300 | |01/15/12 |Air Max ’95 |Obsidian/Obsidian-White-Action Red |$150 |609048-400 | |01/21/12 |Air Force 1 |White/Obsidian |$90 |488298-105 | http://help-us. nike. com/app/answers/detail/a_id/20727 2 Marketing Mix adapted by Nike for Bulgarian Market Nike has been developing its Marketing Mix based on product, price, place and promotion. Thus, seeking the right marketing mix to best contribute to its goal of maximum profitability. Product: Nike understands the importance to satisfy every aspect of the consumer market in Bulgaria. To penetrate the competition and gain market share Nike should have an extensive range of products. Key point is to provide features, designs, various brands, packaging and benefits like extra warranties and after sale service. There is need to cater different market segments and every segment has specific requirements as well as individuals. Customized solutions of the product can be offered and shaped as per the requirements of the customer. Warranties of one year can be offered for the products and in case of defects or problems occur after purchase a replacement can be offered. This can be referred as after sale service and will help in keeping loyal customers. The competitor Addidas is offering only 6 month warranties for the Bulgarian market. There is an increasing interest in the consumer for high end brands and collaboration with other companies could trigger more sales and recognition. E. g. selling i-pods with their jogging shoes range. Price: Internationally Nike is positioned at high-end consumer market with high disposable income looking for better service and top of the line product. Basically the strategy is to provide high cost with maximum profitability, hence high profit margins. That can be justified by higher cost for innovations and advertisement collaboration with top sport athletes. A possible solution specifically for Bulgaria to overcome the high cost is to introduce special promotions during the festive season or low sales periods or by selling out old models. Place: Nike has developed wide range of distribution channels worldwide. Appropriate for the local market are retail channels: retails stores, brand stores and exclusive show rooms. Online shopping is another means of distributing its various products and its less costly compared to the rest methods. Distributers are commonly engaged to support its retail outlets. Factory outlets can have a major role in the down market, where discounted products can be disposed. Promotion: Nike has one of the most comprehensive promotion and advertising. To build awareness, brand image and loyalty Nike can use for the local market advertising, sales promotions, advertisement campaigns, public relations, publicity and sales promotions. Nike often relates to top athletes from various sports – football, tennis, golf and etc. Nike also endorses various teams and clubs, such as Levski Football team. It can use shows for product placement or it can sponsor various events – Sofia marathon, Football Cup, Golf tournaments, like Black Sea Rama or even new stadium as it did with â€Å"Alliance Arena† Nike also can use local celebrities in their advertisements to increase brand loyalty by utilizing the brand image of such celebrities. http://www. slideshare. net/hemanthcrpatna/a-report-on-consumer-behaviour-in-nike 3 A review of competition The rivalry among competitors is quite high for the industry. Nike, Adidas and Puma have grown at a remarkable rate, each offering more choices, more innovations and new trends. Marketing has performed very aggressively by sponsoring different teams and social responsibilities. Main competitors of Nike are Adidas with income for 2008 39  890 bnl and Puma with income for the same period 13  883 bnl. Nike currently is standing in second place with just over 19  248 bnl. Trade register 2007) Market positions and strategies for product quality, pricing, distribution and promotion Adidas Adidas manufactures running shoes, football boots, most famous for the Predator range, basketball Pro Model shoes. In addition Adidas makes sport apparel for tennis, rugby, football, lacrosse and separate line for gymnastics. Adidas has followed the steps of Puma and has entered the lifestyle market by offering deodorants, aftershaves, perfumes and watches. Adidas is a well known brand. Main customers are similar to Nike are athletes and sport enthusiasts. The brand appeals to both men and women and even children. Age group is between 15-35 years. Strength of Adidas include: competitive pricing, effective marketing strategy (sponsorship), market leadership (rivals Nike and Puma for local market), strong online presence (internet site facebook page and linkedin), strong distribution chain (outlets and malls – Sofia, Serdica, Tsarigradsko shousse, City, main distributer – Elmec Bulgaria), partner with leading teams – Ludogorec and Litex Weaknesses of Adidas: high cost structure, over pricing, warranty of products (only 6 months vs. Nike 1 year), no prominent local sport star advertising for brand http://bg-bg. facebook. com/pages/Adidas-Bulgaria/179106108842362 http://bg. linkedin. com/pub/dir/Atanas/Temelkov Puma Currently Puma runs in third on the local market versus Adidas and Nike. It has a different approach towards the market. Long term mission is to be the most desirable sports lifestyle brand. Thus, offering different segmentation ranging from sports (soccer, running, golf, sailing, motorsport), sport fashion (alliance with: the black label, Alexander McQueen, Yasuhiro Mhara, Rudolf Dassler) and sport lifestyle (watches, fragrances, eye-ware). Strength of Puma: fashionable brand, credible reputation, diversification, sponsoring FT Slavia, Chernomorets and Lokomotiv Sofia. Weaknesses of Puma: innovation follower, lack of market share http://www. slideshare. net/rwbcapel/pumafinal II. INDUSTRY ANALYSIS Microeconomic situation is steadily favorable. Nike continues to increase the number of representative stores in key places in the major cities. Puma and Addidas, the major competitors are fighting intensively for the piece of the pie. Entering of substitute goods on the current market is a treat for the increase of sales. Factors, which determine the demand for the Nike products are their price, revenue of the consumer, substitute goods, taste of the consumer and advertising. Increasing of raw materials might decrease sales for the products. Same goes if there is presence of substitute goods or similar products. Sports Equipment retail sales in Bulgaria increased at a compound annual growth rate of 8. 7% between 2003 and 2008. Ball sports equipment sales led the sports equipment market with a share of 38. 3% in 2008. Other specialists were the leading retail format for ball sports equipment in 2008 Datamonitor (2010). Opportunities †¢ Athletic shoes and apparel have become a must for all consumers worldwide. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. †¢ Competition is fierce at all levels in within the industry, especially among the leaders. This creates a sense of security for the companies that have been able to create a niche. †¢ Cost cutting due to restructuring of operations will give many companies the chance to price products more competitively. †¢ One area in the industry that is ever changing is research and development. The strong departments will surely capitalize on the trends of tomorrow if their efforts are successful. †¢ E-tailing, or customer-designed internet stores, is threatening the traditional distribution channels, thus excluding intermediates and allowing for increasing profitability. Threats †¢ The industry has reached a level of maturity. While style and technology in athletic apparel and footwear has reached a leveling-off point, the important aspect now is for companies to differentiate their lines. †¢ Inflation is reaching higher levels over the Bulgarian economy, which may decrease in consumer spending. †¢ Consumers are becoming savvier and may lean towards discounted items or look for substitutes. In terms of market saturation, many of the key manufacturers in this industry have been around for many years. Consumers may be scanning the market for new and different footwear and apparel products. III. Marketing Objectives and Issues Providing best quality and ba lanced priced shoes range and apparel to the customer with a special focus on the big cities like Sofia, Varna, Bourgas. Another objective is to make available the product to as many marketable stations as possible. In addition to focus on all types of customers including old aged, young men and women and children as well. †¢ Have strong representation at local and international major sporting events. Advertising at Local Football Cup in addition Champions and Europe League, Tennis tournament Zagorka Master, Volleyball Champions League and local Playoffs, local Golf tournaments – Black Sea Rama, . †¢ Maintain Brand associations with major sport stars – Grigor Dimitrov, Tzvetana Pironkova and Dimitar Berbatov †¢ Effective use of Corporate Event Sponsorships. ie. , Nike Tour Golf †¢ Develop a website solely dedicated to the Nike brand. Nike has multiple websites all integrated by Nike. com †¢ Use Nike brand loyalty to increase sales. †¢ Create a product image that differentiates from the competition. Swoosh become way of life. †¢ Increase product awareness through using an ntegrated marketing approach – 30 second TV spots, Full page magazine advertising, Varying sized billboards Competition is stiff and already has good background on the local market. Key issues that might affect the attainment of the marketing objectives is for com petitors to foresee and adapt to current environment prior to Nike and approach key sport stars and use corporate event sponsorships for their brand awareness. Competitors will definitely follow Nike in its conquest for taking market share and probably use similar methods for generating more customers. Depend in large part on first mover and economy of scale. IV. Marketing Strategy Nike hopes to create customer value and relationships by identifying three key to success strategies that they believe will be instrumental in reaching sustainable profitability. The first  is the necessity to meet the customer’s needs by offering the most comprehensive selection and knowledgeable staff. The second key to success strategy is  the need to monitor the competitive environment in an effort to ensure differentiation. And the third need is to create venues and environments for open dialogue and multitude of perspectives. This can be accomplished through proper product, pricing and promotion decisions. Product strategy: several lines of athletic shoes and apparel, diverse product mix consisting of athletic shoes apparel and equipment. Pricing strategy: product skimming strategy and product line pricing. Promotion strategy: advertising (repeat messages at low cost), direct marketing (through e-shop) and public relations (sponsorship of FT Levski). http://www. bplans. com/sports_clothing_retail_shop_business_plan/executive_summary_fc. php#ixzz1ioAOO2X2 V. Conclusion In this industry there is an intense competition, fashion trends and price sensitive consumers that have slowed the growth of this industry. Financially speaking the companies must be aware the economy is slowing and it should keep its revenues high and costs low. Internet is a huge perspective for Nike in Bulgaria, as the service is gaining more popularity than ever and it must keep user friendly apps to generate more customers than the competition. The well know formula to do this is to keep site simple and user friendly. By offering great deal and various promotions through online channels there is a potential to bring more customers and consequently more revenue and improve relationship with its clients. On the other hand involving in different events, sponsorship and tournaments could shine the brand picture and gain positive trend toward the competition. Brand awareness will be retaliated and will give competitive advantage, thus gaining more market share in the long run. REFERENCE 1. (www. footlocker. com/searchresults/keyword:nike+air+max/) 2. 2010 Form 10-K, Nike, Inc.. // United States Securities and Exchange Commission. 3. http://bg. linkedin. com/pub/dir/Atanas/Temelkov 4. http://bg-bg. facebook. com/pages/Adidas-Bulgaria/179106108842362 5. ttp://condor. depaul. edu/aalmaney/StrategicAnalysisofNike. htm 6. http://help-us. nike. com/app/answers/detail/a_id/20727 7. http://nikeid. nike. com/nikeid/index. jsp#home 8. http://www. hktdc. com/info/mi/a/imn/en/1X06BN12/1/International-Market-News/B ulgarian-Sports-Market-Limbers-Up. htm 9. http://www. marktforschung. de/studien-shop/marktdaten/sports-equipment-sales-via-key-retail-formats-in-bulgaria-to-2013-33721/? xtypocommerce%5Bcat%5D= 10. http://www. nikebiz. com/crreport/content/strategy/2-1-5-on-the-horizon. php? cat=cr-strategy 11. http://www. slideshare. net/hemanthcrpatna/a-report-on-consumer-behaviour-in-nike 12. http://www. slideshare. et/rwbcapel/pumafinal 13. Kotler, P. , Wong, P. , Sounders, J. Armstrong, G. (2005). Principles of Marketing (4th European ed. ). 14. Latest materials improve sportswear performance†. ICIS Chemical Business. http://www. icis. com/Articles/2008/08/04/9144388/latest-materials-improve-sportswear-performance. html. Retrieved 2008-10-14. 15. Ministry of Physical Education And Sport (2011). National plan for development of physical education and sport 2011-2020. Retrieved on November 24,2011, from http://mpes. government. bg/Documents/Documents/Strategii/Strategia_2011-2020. pdf 16. National Statistical Institute (2011), Population census in the Republic of Bulgaria, Retrieved on November 26, 2011, from National Statistical Institute website: http://www. nsi. bg/census2011/pageen2. php? p2=179 17. Nike 2010 Annual Report  : 18. Nikebiz  : Company Overview  : History  : 1960s, 19. Peters, Jeremy W. (August 19, 2009). â€Å"The Birth of ‘Just Do It’ and Other Magic Words†. The New York Times. http://www. nytimes. com/2009/08/20/business/media/20adco. html? _r=3ref=business. Retrieved 2009-09-30. 20. Principles of Marketing, Kotler and Armstrong, 14th edition (2011) 21. Registry agency (2007), Commercial register, Retrieved on December 23, 2011, from https://public. brra. bg/CheckUps/Verifications/VerificationPersonOrg. ra 22. www. nike. com How to cite Marketing Plan Nike, Papers

New Trend in Global Environment Authenticity

Question: Write about theNew Trend in Global Environmentfor Authenticity. Answer: Leadership: The Authenticity Paradox pp. Authenticity is a word that is used to describe any original work and not a copy. When leadership is used in describing leadership, it provides other areas of leadership that are usually seen as challenges. For example, the idea of becoming true to oneself when it comes to leadership with regard to work experience, discovering the self-qualities and disclosing thoughts and feeling. All of these areas are usually risky and require various qualities of the leader. In this manner, an authentic leader is one that is more interested in the empowerment of employees and does not only look at money and personal power(Ibarra, 2015). They are also guided by the compassion and the heard to do just about everything. As much as many authentic leaders may be having their self-made abilities, it is important to note that anyone in the right environment is able to be an authentic leader as much as they put more effort in it and practices the different forms of leadership(Gunderman Maas, 2014). This type leader need to be more dedicated to the continued personal growth and committed to establishing a lasting relationship among organisations. Authenticity in Leadership In todays world of management , authenticity is necessary for various reasons. First it enables people to make a more radical and frequent change in the way that people work. As people strive to improve in the game, it becomes clear that they need to be firm with themselves, this enables people to manage their choices and progress towards managerial goals(Champy, 2009). However, when looking at ways to change the way work is done, a very rigid concept about oneself becomes a major anchor which keeps people from sailing ahead. Also when it comes to the global environment, many people work with people that do not share the different expectations and cultural norms on how they need to behave(Walumbwa, et al., 2008). It can also seem as if people have chosen between what they expect and thus look at what feels to be authentic and what is not. Also, when it comes to the global environment, identities of people is always full of ubiquitous connectivity and the social media. It looks at the ways that we present ourselves in the global business, this does not only look at the leaders as executives but as people working with people who are in need of their experiences and interests. This is very vital in the issue of leadership. In addition, when curating a persona which is out there for all in order to meet the needs of the self. Other characteristics entail being able to aim higher event in situations where they face criticism. An authentic leader should be able to convince oneself that dysfunctional aspects of the nature of leadership often come with the prices of being effective in different ways. This for example a person working in a food company as a production manager received direct reports that gives him the lowest of marks in a 360 review with regard to his emotional intelligence when handling other employees, empowering others and team building(Gardiner, et al., 2005). One of the reasons for this might be the person was hard in accepting criticism. For example, causing and outburst every time they are faced with challenges at work, destabilization effect of his mood changes for the people who are around him. This makes this kind of leader a failure i n authenticity. Characteristic of Authentic Leadership Insight In most cases, people look at insight as a vision, that has its reference to the future. As much as leaders have a vision for the organisation, the need more to effectively perform. in a passage of the bible, there is a discussion about King David and his army. Where the men of Issachar, said they understood the times and knew what it was needed from them for Israel ( 1 chronicles 12.32). this is the brief meaning of insight. In addition, it is important for leaders to have a lot of wisdom in the changing global environment, the also need to be discerning for the present. The should be able to gain clarity, look at complex situation and determine the right course of action(Gardiner, et al., 2005). One such leader was Steve jobs who showed authentic leadership in the recent decades as he returned as the CEO of Apple. During this time the Apple company was in a total administrative mess, however he used his insight to rejuvenate the business and dominate the computer industry. Initiative As a leader in the modern business, it is important be on the front. This means that leaders are not people who sit on the sidelines. They will not be seen to ask other people what they need to do or what they are not willing to do themselves. Instead, a good leader is the one that leads by example(Gardiner, et al., 2005). In this manner, good leaders are distinguished from those who lead by theories and while sitting. Influence A real leader should be one that has the power to influence people with what they have. It is natural for people to always be drawn to values and vision as they usually have the ability to gather a following or be able to take people to one direction. In addition, this influence should be able to create difference(Champy, 2009). These people are usually instrumental in creating a lasting change and real. If this does not happen from them then they cannot be said to be leaders. One leader that was able to create an impact in the society was Martin Luther King Jr. who took over the Dexter Avenue Baptist Church in Montgomery Alabama in 1954. After just about 10 year, he was able to turn the nation to a new philosophy. All through his years he was able to mobilize other organized leaders, activists, rallied more support for his cause and enable the civil rights recognition of people of all races. Up to this moment, King continues to have an impact of peoples lives(Walumbwa, et al., 2008) . Integrity According to the article, most leader are usually not benevolent. A leader is always a leader no matter being a political leader, a business leader or a church leader. They all need to have initiatives, the should influence, they should have an insight and impact(Gardiner, et al., 2005). However, when people look at their legacies and ways of life, they will be able to see that integrity is always an issue. Leaders whos professional lives are not integrated with the highest value, will always have a negative impact in the ways that they conduct their business. Growth of Authentic Leadership The growth of authentic leadership will always entail a shift from good ideas and putting them to various stakeholders. Having leaders that are inexperienced, and especially those who are self-righteous, will often find them process of getting the buy-in as distasteful since it will always be political and artificial as they believe that their work needs to stand on its merit(Ibarra, 2015). According to Ibarra (2015) a lot of managers usually know that their ideas and potential will often go unnoticed especially when they are not doing a better job of selling themselves. In addition, they may not be in a position to do it by themselves. It is important for a leader to keep on building a network that is based on professionalism in what they are able to deliver and how they know. As much as this might not be so smart in the point of building careers, it is able to lift authentic leadership to another level of management. In this manner, authentic leaders should thus be able to draw ins piration from their lives(Walumbwa, et al., 2008). For example, the founder of star buck Howard Schultz was always inspired by the struggles of his fathers poor health that he was able to make Starbucks one of the first American company that provides healthcare options to the part time employees. As an inspired leader, he was also able to used his experience to building a company which was a reflection of his personal value. With it comes to personal growth in authentic leadership, this should be seen on the ground that the leader does not shy off from their own mistakes. They will always work to overcome their shortcomings in every way(Gardiner, et al., 2005). Also when they are facing their weakness and when they refuse to compromise with them, an authentic leader should be one that finds ways that overcome their weaknesses, in the end this makes them as being strong leaders. Conclusion In conclusion, it is always good that an authentic leader is able to depict his or her how style of leadership. However they also need to remember that authentic leadership is about adapting change with regard to the changing circumstances and situations. One should be in a position to delegate issues when necessary and also should not be afraid to change the way that they do things when they are in different situations. Walumbwa, et al., (2008) suggests that it is important for managers to begin developing authentic leadership style by assessing themselves with the above qualities of a an authentic leaders. They qualities are important as they are able to make one understand the practice in their lives, the purpose of leadership, being able to lead in their heart and establish a strong connection with employees. References Champy, J., 2009. Authentic leadership. Leader to Leader, Issue 54, pp. 39-44. Gardiner, W., Avolio, B. Walumba, F., 2005. Authentic leadership theory and practice: origins, effects and development. Elsevier JAI: Oxford. Gunderman, R. Maas, M., 2014. Authentic leadership. Journal of the American College of Radiology : JACR, 11(5), p. 518. Ibarra, H., 2015. The Authenticity Paradox. [Online] Available at: https://hbr.org/2015/01/the-authenticity-paradox [Accessed 2 May 2017]. Walumbwa, F. et al., 2008. Authentic Leadership: Development and Validation of a Theory-Based Measure. Journal of Management, 34(1), pp. 89-126.

Consumer Buying Behavior of Cosmetics free essay sample

Consumer buying behavior is the study of how individuals make decision to spend the available resources time, money and effort on consumption related items i. e. , what they buy, why they buy, when they buy, where they buy, how often they buy and use a product or services. In the process of consumers’ buying behavior focuses on how commercial and social marketing can anticipate and within the marketing pillar, the knowledge generated in the consumer behavior pillar provides information for firms to develop new marketing strategies. Cosmetic’ relates to the treatment intended to improve person appearance outwardly. Different consumers have got different perception towards buying cosmetic. With the changing times and the consumer demands organization should be more customer oriented. Consumer buying behavior with regard to cosmetic in comparison of Modicare and Oriflame, leading brands of cosmetic for both genders of all ages. Modicare an India brand deals not only with cosmetics but also with home care, nutrition health and wellness, personal care, laundry care, food and beverage, agriculture and auto care. We will write a custom essay sample on Consumer Buying Behavior of Cosmetics or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Oriflame on the other hand is a Sweden brand dealing mostly with cosmetics. A comparison study on these two brands on their cosmetic as how consumer get attracted to buy them, how consumer s satisfied with the products and what make the consumer to buy the products. Marketers must study the customer taste, preferences, wants, shopping and buying behavior because such study provides the clues for developing the new products, price, product changes, messages and other marketing mix element which help in the growth of organization. Thus studying the consumer behavior is a very complex process, as it involves not only the economic factors but also the emotional factors. Objectives of the study * To study the purpose of purchasing cosmetic * To study consumer decision on choosing brand * To study the benefits of cosmetics To study the advantage and disadvantage of cosmetic. Description of the problem The problem is to identify whether cosmetics have really work as being advertised and various cosmetic meant for different problem has brought solution or not. Justification for the proposed study The reason for taking up the study is to know the effects of cosmetics which make the consumer get attracted to it. Database The target population for this res earch would be adult with age of 17-30 and the data will be collected through both primary as well as secondary source.